Brainbees Solutions (FirstCry) IPO 2024: Date, GMP, Price, Allotment Details, Objective

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About IPO

August 6–8, 2024, is when FirstCry (Brainbees Solutions) is scheduled to go public. With the new offering of ₹1,666 crores and the offer to sell up to 54,359,733 equity shares, the IPO hopes to raise ₹4,193.74 crores. 10% is the quota for retail investors, 75% for QIBs, and 15% for HNIs. Keep up with all the important information!

About Company

Overview of the Company:
*Biggest Multi-Channel Retailer: According to the RedSeer Report, FirstCry is India's leading multi-channel retailing  platform for GMV items for mothers, babies, and kids for the year ending in December 2023.
*Global Reach: expanding influence in a few foreign markets, such as the UAE and KSA.
 

India's Sales Channels:
*Online Platform: Utilizes their e-commerce platform to sell goods.
*Company-Owned Modern Stores: Manages the company's physical storefronts.
*Modern locations Owned by Franchisees: Under the FirstCry brand, franchisees run additional physical locations.
*Product distribution via general trade retail channels is known as general trade retail distribution.
 

Strategy for Engaging Customers:
*Target Audience: Emphasizes on enduring bonds with parents, particularly moms.

*Early Engagement: Communicates with parents starting nine months before a baby is conceived and continuing until  the child is approximately twelve years old.
*High Purchase Frequency: This category deals with things that are frequently purchased since kids outgrow clothes and  require consumables like diapers and other changing items.
*Non-Discretionary Spending: Childcare is an indispensable, non-discretionary expense that is always in demand.
  Platform and Brand Conceptualization:
 

Platform and Brand Philosophy:
*FirstCry Platform: Introduced in India in 2010 as a one-stop shop for all things related to parenting, including education,  community involvement, commerce, and content.
*Brand Name: FirstCry is a play on the unique moment when a newborn cries for the first time. The platform's goal is to  make these precious parenting moments happy.

 

Global Growth:
*UAE Market: According to the RedSeer Report, GMV entered the UAE market in 2019 and grew to become the leading  specialized online retailer for mothers', babies', and kids' products by 2023.
*KSA Market: According to the RedSeer Report, they expanded to KSA in 2022 and are now the biggest online-first retail  platform specializing in products for mothers, babies, and kids.
 Replicating their successful India strategy in the UAE and KSA markets is the goal of the "India Playbook Replication."

Peer Company

N/A

Company Address

Brainbees Solutions Limited,

Tadiwala Road, Survey No. 338,

Pune 411 001,

Maharashtra, India, 

Telephone: (84829 89157) 

Email address: firstcry.com/companysecretary

Website: https://www.firstcry.com